At Fred Kilmartin Ltd, we use technologies like cookies, pixels, and local storage to make our websites easier to use and to tailor content to be more relevant for you. This guide is designed to explain, as clearly as possible, what cookies are; the purpose of those used on Ford websites; and what options you have to control or delete them – if you decide you want to.
What is a cookie?
Almost every website uses cookie technology. A cookie is a small file that saves Internet settings. It gets downloaded through a browser during the first visit to a website. When you next return to the site using the same device, the browser may check to see if a related cookie is present (i.e. containing the site name) and use the data inside the cookie to send back to the site. This allows sites to recognise that the browser has visited before and, in some cases, vary the content shown to reflect that.
The benefits of cookies
Some cookies are extremely useful, because they can make the experience more user-friendly when you come back to a website you’ve visited several times previously. Provided you use the same device and browser as before, they can, for example, remember your preferences, help us to know how you use our sites, and make the content shown more relevant to your interests and needs. None of the cookies used on our websites collect information that personally identifies you.
Controlling and deleting cookies
How do I correct information about myself?
Please contact us to correct information we hold about you.
What about internet and site security?
The Internet is not a secure system and you should always be cautious about the information you disclose whilst online. Personal information collected by Ford sites is stored in secure operating environments that are not available to the public.
What options do I have if I choose to register an enquiry?
If you decide to register, you will be able to select the kind of information you want to receive from us. These offers might be sent to you by email, postal mail, telephone or any other appropriate means.
What happens if I choose not to register an enquiry?
If you choose not to register or provide personal information, you will in most cases still be able to use most of the Ford websites. However, you will not be able to access areas that require submission of an enquiry. Even if you do not register we will sometimes collect anonymous information about how you have used the website. This is information that does not personally identify you but which may be helpful for marketing or improving the services we offer.
If you have any questions or comments about our privacy practices, please do not hesitate to contact us.